According to Public Relations and International Affairs of Qeshm Free Zone Organization, Morteza Sheikh Zadeh, as the visiting professor, speaking at the 6th Iranian Public Relations Stars Festival, which was held on Wednesday, May 15, at the Talash Hall, with the topic "Electronic Public Relations, Future Public Relations".

He, who is a graduate of AI and a lecturer in Electronic Public Relations courses, describing some of the ways in which new planning has been achieved in public relations, and said: All world's sciences reach double-digit scientific savings every 18 years, but ICT, which also covers public relations, doubles its information range every 18 months.

Nowadays there is a growing acceleration in progress, the Internet of Things has opened its doors, the data has become meaningful, and the public relations revolution in recent years has emphasized this.

According to Sheikh Zadeh, a public relations director should be sensitive to all events in his collection, to keep the database of statistics and information up to date to provide the best outcome for the organization.

He went on to point out the challenges facing a public relations director, adding: A manager in such a position should be able to handle the crises of his area of ​​work, especially in the news sector, with speed and accuracy, and to provide appropriate policy.

This featured public relations director of the country noted the impact of data mining on public relations, and acknowledged that: Data mining in the new age has penetrated all the sciences, and a successful manager should be able to see the feedback in his working area.

He highlighted the accuracy of content readings as one of the reasons for the success of public relations managers and stated: There are many factors involved in the making decision and policy of an organization, and attention to low-importance and small subjects can also help a public relations manager to be involved in the correct orientation of his organization's goals.

Director General of Public Relations and International Affairs of Qeshm Free Zone Organization, also pointing to the issue of social responsibility and its relation to the organization's public relations department, said: One of the reasons for the success of a public relations manager is to set out the responsibilities of his portfolio based on the seven pillars of social responsibility.

One of the reasons for the success of a public relations manager is to regulate his job responsibilities based on the seven pillars of social responsibility.

Sheikh Zadeh referred to the seven main items as "Responsiveness, Transparency, Ethical Behavior, Attention to the interests of Shareholders, Respect and Attention to the Influence of the Law, Respect and Attention to International Norms, and Respect for Human Rights.", and added: Public relations is not just a room with a negative visibility window, It's a room with thousands of windows, with different colors.

Director General of Public Relations and International Affairs of Qeshm Free Zone Organization stressed in the end: Public Relations are patient and secretive element in any organization with a high burden of responsibility.

It is worth mentioning that Public Relations and International Affairs of Qeshm Free Zone Organization at the 6th Iranian Public Relations Stars Festival, with the participation of a large number of senior public relations officials of the country and some senior government officials, on the occasion of the National Public Relations Day, Wednesday, May 15, Held in the capital, was elected as the national star of public relations.

Holding two workshops with titles "Communication steps and assumptions" and "Structure and Components of a Strategic Communications Plan", and celebrating 25 Iranian public relations stars that had more luminance in 1397, was including the plans of this festival.

It is worth mentioning that Public Relations of Qeshm Free Zone Organization has a history of receiving the top honors of Iran's Public Relations Festival for two consecutive years (1395 and 1396).